Introduction
This policy applies to all AidKit websites and services that link to it. It explains how we use cookies, pixels, SDKs, tags, and similar technologies (collectively “cookies”) and how you can control them.
We follow a consent-first approach everywhere: non-essential cookies (like analytics or marketing) stay off unless you choose to allow them. This approach also meets the requirements of privacy laws in the EU, UK, U.S., and other regions.
Policy
AidKit believes in transparency about collection and use of data. This policy provides information about how and when AidKit uses cookies for these purposes. Capitalized terms not defined here have the meanings in our Privacy Statement.
What is a cookie?
Cookies are small unique data files placed on your device by your browser. They help us remember your preferences to tailor your experience, keep things running smoothly and understand how you interact with our content. Some cookies last only while your browser is open (session cookies). Others may stay on your device for a set period or until you delete them (persistent cookies).
We also use similar technologies like:
- Pixels: tiny pieces of code that register when a page or email is opened.
- SDKs (software development kits): bits of code used in apps and web tools to add features like analytics.
- Tags: snippets of code that help us load and manage other tools.
Together, we just call these “cookies” for simplicity.
Does AidKit use cookies?
Yes. AidKit uses a mix of first-party and third-party cookies. Some are essential for our site to work. Others (like analytics or marketing tools) are optional and only load if you say yes. Some cookies last only while your browser is open (session cookies). Others may stay on your device for a set period or until you delete them (persistent cookies).
How AidKit uses cookies
We use cookies to:
- Run the site (logging in, keeping sessions secure, storing your preferences).
- Measure performance (see which pages are useful, improve content).
- Support marketing (ads, personalization, and—if you allow it—contact-level identification so we know which organizations are engaging with our content).
Cookies also make your interactions faster and more secure.
Categories of Cookie we Use use
- Strictly Necessary cookies (always on) keep the site secure and running.
- Analytics cookies (optional) help us understand usage and improve the site.
- Marketing & Identity Tracking cookies (optional) support ads, personalization, and—if you explicitly consent —enable contact-level identification by approved providers.
Vendors We use
We work with trusted providers who help us run our website, communications, and services. Here’s who they are and what they do:
Marketing & Identity Tracking:
- Vector — matches visits to known business profiles for contact-level identification.
- LinkedIn — helps us run advertising and remarketing campaigns.
- HubSpot — provides marketing automation, email campaigns, and lead tracking.
Analytics:
- Google Analytics — measures how people use our site so we can improve performance.
- Google Search Console — tracks how our site appears in search results (does not set visitor cookies).
Tag Management:
- Google Tag Manager — helps us manage and deploy other analytics and marketing tags based on your preferences.
Hosting & Infrastructure:
- Amazon Web Services (AWS) — hosts our services and keeps them running securely.
Address Validation:
- Smarty — verifies mailing addresses for accuracy.
Communication:
- Twilio — powers secure communications (such as messaging).
Payments:
- Dwolla — payment processing.
- USIO — payment services.
- GiveCard — prepaid debit card services.
We update this list as our tools change. For details about the cookies and technologies these vendors use (including duration and data collected), see the Appendix A: Cookie & Similar Technologies
How are cookies used for advertising purposes?
Some cookies and pixels help us show ads to people who might be interested in AidKit and measure whether those ads work. In certain U.S. states, this may be considered a “share” of personal information for targeted advertising. You may opt out anytime via Cookie Preferences, or Your Privacy Choices / Do Not Sell or Share in our footer, or by sending a recognized opt-out signal like Global Privacy Control (GPC) from your browser.
What can you do if you don't want cookies to be set or want them to be removed?
You’re in control:
- Manage choices anytime in our Cookie Preferences (link in footer).
- Adjust settings in your browser to block or delete cookies.
- Use Your Privacy Choices to turn off Marketing & Identity Tracking.
- If you turn off non-essential cookies, the core site still works; analytics and personalization may be limited.
Please note, blocking categories may impact your experience on our website.
Does AidKit respond to Do Not Track Signals?
Older Do Not Track (DNT) signals aren’t widely used and we don’t respond to them.
We do, however, honor Global Privacy Control (GPC) and other recognized universal opt-out signals where required by law. If your browser sends one, we’ll treat it as an opt-out of targeted advertising and sharing for that browser.
Regional Compliance:
- EU/UK: Consent-first under GDPR
- US: Opt out rights under CPRA/CPA/Ets; GPC honored
Updates
We may update this Cookies Policy as our practices or laws change. The “Effective date” at the top shows the latest version.
